Influencer Business: A podcast by Trove
Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!
Episodes
80 episodes
Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity
In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel,...
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Season 5
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Episode 80
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36:16
Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator
Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction proj...
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Season 5
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Episode 79
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49:22
Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year
Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these...
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53:57
Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy
Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships wit...
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Season 5
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Episode 77
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54:36
Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators
We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has pla...
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Season 5
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Episode 76
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44:21
Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand
We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All ama...
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Season 5
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Episode 75
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47:32
Corinne Travis on monetization, the power of data, and influencer campaign management
Corinne Travis, the Director of Influencer & Brand Partnerships at CJ Affiliate joins us on the podcast to dive into affiliate marketing...its value, what it looks like at CJ, and how to approach it successfully (as an influencer and brand)...
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Season 5
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Episode 74
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40:48
Ashley Brooke on running a small business as a content creator
Long-time content creator Ashley Brooke (of Ashley Brooke Designs) talks candidly about her path to reinvention and what it means to run a small business as a content creator. For anyone curious about what it looks like to treat a blog as a bus...
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Season 5
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Episode 73
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55:14
Neely and Chloe Burch (of @neelyandchloe) on partnering with influencers to bring the brand to life in a unique way
Sisters Neely and Chloe Burch of the accessories line Neely and Chloe join us to talk about the early days of building a product-based business, their very successful first ever special collaboration launch with a well-known influencer, and how...
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Season 5
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Episode 72
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49:27
Kelly Stumpe (@the_car_mom) on becoming an “accidental influencer"
Kelly Stumpe of The Car Mom (@the_car_mom) talks about all the things in this episode!...Her vision and mission for The Car Mom, her accidental influencer status, and her explosive growth. She grew from zero to 140k+ on Instagram in just one ye...
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Season 5
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Episode 71
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33:08
Kar Brulhart (kb_brandmarketing) on growing by 15k in 31 days on Instagram and how you can too
Kar Brulhart (kb_brandmarketing) helps overwhelmed entrepreneurs grow on Instagram. In this episode, she shares how she grew on Instagram by 15k followers in just 31 days—all organically. Kar has years of experience working at innovative startu...
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Season 5
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Episode 70
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31:19
Jessica Merchant (@howsweeteats) on Nailing Your Voice and the Importance of Being True to Your Brand
Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses,...
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Season 5
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Episode 69
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35:12
New Host! Austin Munhofen on talent management, working with brands, and the future of the Trove podcast
Austin Munhofen is the founder of Gush and Grow, a talent management and brand education company, Trove partner, *and* the new host of the Influencer Business podcast! She shares her non-linear path to influencer management and her take on the ...
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Season 5
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Episode 68
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28:18
Daniel LaBelle (@daniellabelle1) on going from 0 to 15M in twelve months and how to handle new challenges
Daniel LaBelle started using TikTok to help his photography business, but 12 months later he has morphed into a full-time content creator thanks to his nearly 15 million fans. His comedic takes on everyday life have catapulted him into a new ca...
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Season 4
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Episode 67
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48:18
Kathleen Barnes (@kathleen_barnes) on managing your holiday schedule and building a following while moving
Kathleen Barnes (@kathleen_barnes) joins this episode of Influencer Business to talk about how to handle the holidays (and avoid burnout), building her business while moving all over the ...
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Season 4
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Episode 65
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1:15:46
Katie Rodgers (@katierodgers) on the importance of experimentation and evolving with your craft
Katie Rodgers (@katierodgers) is an artist who left New York in early 2020 (before COVID) after over a decade in the Big Apple. She had found incredible success in Manhattan and had built a great business and massive following, but something wa...
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Season 4
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Episode 64
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59:12
Investor Li Jin on the Passion Economy and how the creator industry is evolving
Li Jin is an investor who focuses on the Passion Economy, a term that she coined herself that means this new economy where individuals monetize their skills. Li has been interested in and an active participant in the Passion Economy for years n...
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Season 4
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Episode 63
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55:13
Makeda Saggau-Sackey (@glamazondiaries) on being in VOGUE and focusing on your existing followers
Makeda Saggau-Sackey is an OG influencer. She started her blog Glamazon Diaries back in 2007 when she was working on Capitol Hill and wanted to flex her creativity. Her blog grew rapidly and has taken her from wanting to work at Vogue to actual...
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Season 4
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Episode 62
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45:52
The Best of Influencer Business: Superlatives from the First Sixty
We look back at the first sixty episodes of Influencer Business and highlight some of the top episodes via superlatives. You remember superlatives from high school right? "Most likely too...." Well we had our audience send in which superlatives...
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Season 3
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Episode 61
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27:08
Elizabeth Holmes (@eholmes) on going from writing at the WSJ to publishing on IG stories (and her book!)
Elizabeth Holmes (@eholmes) is a journalist who has created an incredible instagram stories series called So Many Thoughts (SMT), focused on British Royal Style. In a few short years, Elizabeth w...
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Season 3
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Episode 60
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1:21:09
YouTube sensation Julie Nolke (@JulieNolke) on going viral during a pandemic and pursuing her acting dreams
Julie Nolke (@JulieNolke) is a Canadian actor, comedian and YouTuber who went viral at the beginning of the pandemic in 2020, growing her subscriber base from 50K to over 500K in a few short m...
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Season 3
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Episode 59
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54:27
Nick Symmonds (@NickSymmonds) on going from Olympian to YouTube Influencer
Nick Symmonds (@NickSymmonds) is a two-time Olympian in the 800 meters and now runs Run Gum as the CEO, while also building a big YouTube following. As someone who has always connected with ...
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Season 3
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Episode 58
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52:47
Joy Navon (@joynavon) on getting started as an influencer, representation in the industry and postponing her wedding
Joy Navon (@joynavon) a natural hair, beauty and lifestyle influencer joins us on this episode of Influencer Business to tackle some important topics. We discuss how she got her start, why repre...
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Season 3
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Episode 57
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51:33
Courtney Quinn (@colormecourtney) on launching a collection, using her platform for good and how to grow your following
Courtney Quinn (@colormecourtney), the queen of color, joins this episode of influencer business to chat about her (colorful, duh) new collection with Rent The Runway, using her platform to highlight underrepresented creators, the most common q...
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Season 3
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Episode 56
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58:13
Rachel Zoe & Rodger Berman on succeeding in business and building a lasting brand
Rachel Zoe (@rachelzoe) and Rodger Berman (@rbermanus) join the podcast to share their story and secrets from three decades of building businesses and brands.Rachel Zoe is a designer, stylist, entrepreneur and style icon whose career ha...
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Season 3
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Episode 55
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1:15:45