Makeda Saggau-Sackey (@glamazondiaries) on being in VOGUE and focusing on your existing followers Artwork

Influencer Business: A podcast by Trove

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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Influencer Business: A podcast by Trove

Makeda Saggau-Sackey (@glamazondiaries) on being in VOGUE and focusing on your existing followers

October 29, 2020 • Trove • Season 4 • Episode 62

Makeda Saggau-Sackey is an OG influencer. She started her blog Glamazon Diaries back in 2007 when she was working on Capitol Hill and wanted to flex her creativity. Her blog grew rapidly and has taken her from wanting to work at Vogue to actually appearing in the magazine!

In this episode, Makeda shares her journey as an influencer (that has taken her from DC to NYC to TX) and why you need to focus on the followers you have, not on likes, comments or growth. We also get into planning a wedding ... in Europe ... during COVID and a whole host of other things (including a fan account that she runs, can you guess who it is?!?!).

It's a great conversation from an influencer who has been around and has seen it all!

For more on Makeda:
@GlamazonDiaries (IG)
GlamazonDiaries.com (Web)

For more about Trove:
@trovebusiness
www.trovebusiness.com