YouTube sensation Julie Nolke (@JulieNolke) on going viral during a pandemic and pursuing her acting dreams Artwork

Influencer Business: A podcast by Trove

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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Influencer Business: A podcast by Trove

YouTube sensation Julie Nolke (@JulieNolke) on going viral during a pandemic and pursuing her acting dreams

August 06, 2020 • Trove • Season 3 • Episode 59

Julie Nolke (@JulieNolke) is a Canadian actor, comedian and YouTuber who went viral at the beginning of the pandemic in 2020, growing her subscriber base from 50K to over 500K in a few short months. We cover a range of topics including: why going viral isn’t about one video, how she transitioned her YouTube channel and her career aspirations as an actor, writer and creator.

Julie went to school to become an actor and when she didn’t have success right out of college, she turned to blogging as her creative outlet. Soon she started a food YouTuber channel to hone her craft in front of the camera. But when she was only receiving calls for food hosting gigs and was losing the excitement around creating food content, she pivoted her channel toward her true calling: comedic sketches. She lost 25% of her subs initially, but over a year later she had built her content library up and went viral with a video during her pandemic.

Julie shares her path as a creator and her trials and tribulations along the way. She has seen a lot and has a great perspective for content creators both young and old.