Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity Artwork

Influencer Business: A podcast by Trove

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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Influencer Business: A podcast by Trove

Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity

October 02, 2021 • Trove • Season 5 • Episode 80

In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition and accolades for her own work in content strategy.

Some Takeaways from our time together:

Platforms change and that changes the way creators interact with their followers (which is important for the brand to know)
To understand how strong your commission structure is, ask content creators!
Before starting any campaign, before deciding any platforms you want to activate on, Define your goals and what your KPIs are for your efforts.

For more on Lindsay:

https://www.linkedin.com/in/lindsayalesso/

For more about Trove:

@trovebusiness

www.trovebusiness.com

For more about Gush & Grow:

@gushandgrow

www.gushandgrow.com

A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.